E-commerce email, in numbers

What online stores in the Nordics and Germany actually send, when, and with which offers. Measured from the campaigns Signal observes, never estimated.

Reports

• Black Week 2025: what online stores emailed, and how to prepare for 2026 — When stores started, how much more they sent, which days peaked, and seven lessons for this year.

Always up to date

• The most active senders — Per market, the ten stores that sent the most marketing email over the last 90 days. Updated daily.
• Every brand we follow — One page per store: how often it emails, which days, its offers and its latest campaigns.