OBI newsletter: email frequency, offers & sales

StackEnhance Signal has observed 23 marketing emails from OBI since Mar 3, 2026, none of them in the last 90 days (latest: Jul 25, 2026).

Market
Germany (DE)
Category
Home & Interior
Tracked since
Mar 3, 2026
Emails, last 6 months
23
Current frequency
0 emails per week (last 90 days)
Recent activity
0 emails in the last 30 days
Last observed campaign
Jul 25, 2026

Full archive since Mar 3, 2026 Get access →

Latest emails from OBI

How often OBI emails: the last 8 weeks

  1. Week of Aug 31, 2026: 0
  2. Week of Sep 7, 2026: 0
  3. Week of Sep 14, 2026: 0
  4. Week of Sep 21, 2026: 0
  5. Week of Sep 28, 2026: 0
  6. Week of Oct 5, 2026: 0
  7. Week of Oct 12, 2026: 0
  8. Week of Oct 19, 2026: 0

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OBI newsletter: common questions

How do I subscribe to OBI's newsletter?
Sign up on OBI's own site, obi.de, to receive the emails yourself — or create a free StackEnhance account and read the campaigns Signal has observed from OBI, scored and searchable, without subscribing.
How do I unsubscribe from OBI's emails?
Every marketing email from OBI carries an unsubscribe link in its footer (the emails are sent through Emarsys); one click there stops the sends. If you only want to stop seeing them, read them here instead — Signal keeps every send it observes, without you subscribing.
What is OBI's email marketing strategy?
OBI runs a selective email strategy. Across 23 campaigns in the last six months its emails average 43/100 — a composite of design quality, CTA effectiveness, mobile rendering and content analysis.
Which email platform does OBI use?
OBI sends through Emarsys (ESP). Detected via outbound headers and link signatures in the last six months.
Does OBI send discount or promotional emails?
Yes. OBI runs discount campaigns, and the most common depth is 10–20%. How large a share of its sends carry an offer, and how that changes over the year, opens with a free account.
Does OBI send a newsletter discount code?
Signal records the offers in OBI's emails, not personal codes. Its most common discount depth is 10–20%; whether a welcome code exists is something only OBI's own sign-up tells you.
How does OBI compare to category peers?
OBI's emails score 43/100 — 29 points below the Home & Interior average of 72/100 (across 8,613 analysed emails). The score reflects design quality, content effectiveness, mobile rendering and CTA clarity.
Can I track OBI myself?
Yes. Create a free StackEnhance account and add OBI to your watch list: every send Signal captures lands in your dashboard, scored and searchable, with six months of the archive on a free account and the full history, back to the first observed email, with full access. No credit card required.

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